The Australian Medical Association has called on the government to enforce advertising regulations, saying ads that sexualise children are causing health problems such as eating disorders, depression and low self-esteem.
Chief executive of the Australian Association of National Advertisers, Scott McClellan, said the issue of children and advertising was well canvassed in last year’s review of outdoor advertising and the recent classifications review, and the overall conclusion was that self-regulation worked.
But take a look at many of the ads reluctantly pulled from advertising campaigns in recent months as a result of public outcry, and you might conclude that advertising self-regulation has failed. What is most disturbing is the fact that there is little doubt sexualised images of children in ads, often shared on social media sites, encourages paedophiles and may be a factor in initiating child sexual abuse.
Corporations and creative industries need clear moral guidelines that accord with public sentiment on what’s right and wrong.
Broadcast on 2CH Sydney, 15 Apr 2012.


